I have been developing strategies for the internet and advertising industry since 1994. The combination of creativity, technological know-how and entrepreneurial foresight enables me to sustainably advance companies with innovative solutions, using AI to make faster progress.
As Director eCommerce at international companies such as HRS and Medion (Lenovo) as well as in leading agency networks (including for General Motors, MasterCard and Toyota), I have gained extensive experience in digital transformation and eCommerce optimization. Projects I have been involved in have won several international awards.
With over 20 years of experience in eCommerce, software development, digital strategies and AI-powered business models, I support companies on their path to sustainable growth and technological excellence. My approach combines data-driven decision making with agile and creative methodology to develop customized solutions for complex challenges.Whether brand strategy, process optimization, internationalization or AI-supported automation - I help companies to successfully position themselves in dynamic markets with innovative strategies.